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Samenvatting Strategic Brand Management, International Brand Management (MAN-MMA035A)
- Summary • 56 pages • 2020
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- $6.05
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Samenvatting van H1 t/m 14 van het boek strategic brand management voor het vak International Brand Management voor de master marketing op de Radboud Universiteit. Hoofdstukken zijn allemaal exam relevant.
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
- Summary • 78 pages • 2019
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Available in package deal
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- $6.27
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
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Brand and product management
- Summary • 93 pages • 2013
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- $7.04
- 12x sold
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Gehele boek samengevat in engels
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Summary Brand Management Keller
- Summary • 75 pages • 2021
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- $12.67
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This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
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Master Marketing
- Package deal • 4 items • 2020
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- $17.06
- 3x sold
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Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2).
Zonder het Methodology vak.
Zonder keuzevakken van blok 3.
As you read this, a fellow student has made another $4.70
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Summary Strategic Brand Management global edition
- Summary • 43 pages • 2021
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- $5.49
- 2x sold
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The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 
Kevin Lane Keller, Vanitha Swabian 
 
*When you study my summary, you will get a score completed with the least effort 
**** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
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Branding and Concepting summary
- Summary • 7 pages • 2018
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- $3.85
- 1x sold
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The summary of the course Branding & Concepting with all the models and theories
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia